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  3. India’s 1st Matrimonial Platform linked with Aadhaar

She relaxes in jeans and a black hoodie, while her aunt sits stoically in an orange sari and black sweater, clutching a red purse.

A few keystrokes later Chawla pulls up hundreds of choices. Rajni picks one and after telling Chawla her date and time of birth, everyone watches with bated breath as a horoscope-matching program tells them whether it is a match made in heaven. Much to the family's delight, the computer says yes.


Mittal launched the company in after a chance meeting with a traditional matchmaker -- often a go-between among families with eligible offspring -- in Bombay. His Web portal took off immediately -- even if the lack of Internet penetration in India meant the site was more popular for Indians living outside the country. Today that has changed. Now about 70 percent of Shaadi.

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The online world is geared toward young people. What about the entire market that makes the decision for the kids? A business idea began to form: The team was running a business and going to B-school on the side.

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Class work may have taken a backseat, but the team says HBS has been critical to their business. They make use of the i-Lab every day, taking advantage of the writeable-wall workspaces, free legal counsel, venture capitalist feedback, and a snack supply that would make nutritionists cringe.

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By competition day, the site boasted more than 16, users and 33, unique visitors. One year after forming their idea, the founders of easyBiodata had a promising business. Now, on the same stage where they first introduced easyBiodata, they had a chance to show the school that they deserved the grand prize. On competition day, April 29, the easyBiodata team emerges from Comnock Hall visibly relieved.

India’s 1st Matrimonial Platform linked with Aadhaar

But the relief is temporary. With only a half hour to go, they opt to take the audience through their business — from inspiration to idea to hopefully investment. While love marriages are increasingly preferred by younger Indians, the lingering hold of caste and community in India makes it difficult for people to fall in love and marry, Sahoo wrote in a paper published in the Journal of South Asian Studies in June.

Mohammad Azharuddin Ahmed, 30, used Matrimony. The couple was married last year following a courtship facilitated by an app on his phone. Rakshit also sees growth coming from smaller, semi-urban areas.

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