How to start your own dating site business

First Steps to Consider
Contents:


  1. Starting a Dating Site from Scratch for FREE – A Complete Guide
  2. Making Money Online With Your Dating Website
  3. Starting a Dating Site from Scratch for FREE
  4. How to Build Your Own Online Dating Website Business

It has video chat, mobile messaging, flirting and user email, and a very advanced mobile app component that you can add on, ready to go out of the box. The following list included FREE options for building your online dating site. Try these options if you have some experience with website design or need to save a few buck; they will need some customizations to include many of the features expected on a dating website.

With these options the framework is free, but you will have to hire someone to handle all of your customizations if you can't do them yourself. WordPress offers some pretty beautiful options for your online dating site. Using WordPress is a fairly easy way to get your online dating site started quickly. There are several themes, or templates, that I've found that include everything you need to get started, including Sweet Date see below. The cost associated with WordPress is based on what theme or template you choose to create your dating website.

The only other cost you'll have is your monthly hosting fee to keep your website online. Themes like Sweet Date are all fully customizable and include all the features you need: It's a pretty good deal to get you started. Most hosting companies will set up your Wordpress site for you.

Starting a Dating Site from Scratch for FREE – A Complete Guide

All you'll have to do is purchase your WordPress dating website theme and install it. So by now, it's time to start thinking about who you are building your dating site for. With so many larger competitors like Match. You will be better off and see faster results by choosing a niche. Contrary to popular belief, there are still TONS of dating niche markets that are unserved or are undeserved.

Your goal in choosing a niche market is to become the authority site. If you do your research you will find that not many niche dating sites have grown enough to really become a TRUE authority dating site: OK, now this may seem obvious, but really, I've seen so many dating sites that are just outright generic. It is so important to establish a professional image. This includes your logo and your template choice. If you choose a niche like sci-fi lovers, it's also fun to use a theme like the solar system or stars.

2. Technical matters

Just make sure your site looks super-professional. Branding is going to set you apart from other dating sites that may provide the same niche as you. Branding is what will establish you as an authority site. Now comes the fun part, watching your community grow. Depending on how you choose to build your dating website, you may start with zerp members. ALL of the dating sites I started had no members on day one.

Be creative with your marketing efforts. With every niche there are tons of unique ways to market your dating website. Think about who your website was created for, and then find out where those people hang out, online and offline. I could talk on and on about the online dating industry, and I will! There's plenty more I want to share. I hope this article has provided some helpful resources for you as you get started.

Please share your comments or questions as your journey begins or as you continue in the online dating business. Sign in or sign up and post using a HubPages Network account. Comments are not for promoting your articles or other sites.

Making Money Online With Your Dating Website

Wondering if you would be interested in partnering in an undiscovered concept that is a spin on the dating concept. Thanks a lot for the information. It was awesome and very, very helpful and I really do appreciate it. You also want to choose a hosting company that has security measures in place as well. Most of the major hosting companies will have this in check. Can you please tell me what exactly I need such as email sends, crm, Analytics etc My members are not receiving confirmation messages etc I want to start my own dating community in my area.

I need a website Singles events such as meetups dances match making etc. If my website is a free trial for 30 days and then start charging, Do I still need the software pay to join? I'm interested in stating a dating website. The website will focus on only a tribe in Kenya and Tanzania I need your assistance, I preferred already built website.

That depends on where your members are located. Any less than 50 and your paying members are going to burn through your list of contacts close to them and get bored and unsubscribed 3 days later. Hi there, how do I go about making a free dating site to a paid site once I've established members?

Also, how many members would you recommend I get before making the switch? The above are great tips on how to create an online dating site, but unfortunately it will be for nothing as there is no way of making one successful using any of the above methods. Even if you are highly successful enough to get 5, people join, if you dilute that down over the various geographic areas you are covering suddenly the number of people within a reasonable 25 miles of the user who joins, drops to around people.

And do not underestimate how difficult it is to get over 5, users. Most dating sites struggle to attract more than 1, before they give up because of the difficult challenge of attracting people. You need a custom script to have any real chance of ever making it a success, and you need to offer features that work, are useful and make people want to be a part of it, rather than just buy a script and hope people join your brand new site rather than swipe right on thousands of people in their area on Tinder. Far too many people get caught up on all the thousands of amazing functions such as 3D cities, VR dating, Playing games with potential dates, and none of that matters, its pointless expense and resource drain when reality is that people just want lots of people in their area to choose from, who reply back and talk about making a date.

That means for every woman that joins, there will be at least 4 men joining, and the problem with that is, is that a woman soon gets inundated by hundreds of messages a day whereby a man gets one or two a week. What this does is results in men joining, sending or paying to send lots of messages and getting no interest back and they end up leaving because of it.

That means for every user you bring to the site, there is a high chance they will leave again after a month because of the lack of female interest in them. And women rarely join sites for very long as they get sick of men constantly throwing messages at them. Some of the biggest sites in the world have managed to find a unique way of attracting huge crowds of women usually involving spending millions in marketing, others simply fake it, and pretend to have lots of women and even respond as women to fake interactions.

But if you have not considered how to either A attract at least 1 woman for every 2 men you are getting signed up, or B find a way to fake female interactions, you are never going to make a long term profitable success, because as soon as you get one or two people subscribing, you lose them again the next month out of boredom and failure to get any conversations. And then you rely on pure advertising revenue to fund your site which will never amount to more than part time pocket money, rather than multi-million success stories you were hoping for.

Hit me up at filthysexy outlook. Is there a way you can recommend a mentor? I have specific questions for my site. Is WordPress user friendly if I'm not if I'm not an experienced web designer? I'm a little fuzzy on that part. I'm for sure using Skadate. Is there an email address I may contact you? Thanks for giving such great research information. Hope to hear from you soon. I am trying to make a dating website, but since this was posted years ago.. IS wordpress better to start in after all? I am looking into starting a dating website, do you have a link that I could ask you a couple of questions?

Is there any place on line where I can access to these information or at least to get some ideas? Thanks I think the free website is my best option. Just I just hope I get paid lol. Well done and very informative! Considering the original content is a few years old do you have any updates, as far as software is concerned, for developing a dating site? Asking for an opinion as far as WordPress is concerned Have you heard of or experienced yourself issues with incompatibility between plug-in updates? I want to make the site but I,m worried it would get stolen off me if you know what I mean and it would be copied like.

I just want to know about copyright stuff and what I should consider there to protect it.

I would like to start a niche dating site but it would be of a sexual nature. My question is how to get started? One of my major concerns is background check. Is it my responsibility to have this done on every member on my site? I wouldn't want to create problems for daters. Does sites like Skadata take care of this for you? For Sarah - Either you can write your own code as I have done or you can purchase an off-the-shelf site and pay a monthly fee.

Writing the code myself was difficult and time-consuming - but it was also tremendously rewarding. I feel much more confident about my website programming skills now. But in the end you will find that writing the code or purchasing a package and setting up the site are the easy parts. The really difficult part is attracting and keeping site members. I am still working on that one. Hi, I just rambled to this site as I am doing some research on how to start an online dating website and I find this information to be very helpful.

I believe there is definitely a need in my community for this online dating site. There is certainly a niche for both the love seekers and for me to profit as well but, I am just so scattered on how I can build it with all this too much information. I have the domain registered already. Hey I thanks for the great info, I am looking for some help building my site and wanted to know how to add a few special aspects to it.

Starting a Dating Site from Scratch for FREE

Congrats on taking the first step! It can be a bit challenging getting things up and running;. Thank you for all this great info. Per your recommendation, I have purchased the wordpress lovestroy theme, but frankly I am having a hard time to complete it and make it a fully functional website. Any recommendations on how to find an affordable web designer or do you know anyone who will make my website with the things I need.

I will appreciate it! I enjoy what I do and am excited about the possibility that my site will actually help bring people together to find love! It sounds like you are off to a good start, for all of the datings sites I've built I keep the membership free to build the community-- It's always paid off better this way. As for increasing engagement depending on how many members you have the online chat feature could work against you if you don't always have a ton of people online at the same time, adding the forum or a blog could be better.

Ask questions through your forms on set up an onsite poll to ask questions to get feed back and spark conversations.

how to make money with your own dating site.

I've even done things like choose a featured member and blog about them or highlight them someway. This usually gets a conversation going and can increase your signup if people are interested in this person. It can be exciting to share their success once they've been matched with a date from someone on your site. Please excuse any typos in my last post. Was trying to send the post before my laptop battery discharges Currently, my site is not charging members. I am a software developer and designed, programmed my website from scratch.

This enabled me to save money be coding the site myself. Right now I am focusing on getting members to join my site. My site is giving-away a free iPad mini this month, registration end is February 17, at Research showed that it's better to end a giveaway on a Monday night. As a customer, I find that the dating sites with glossy stock photos of beautiful women and men look a bit suspicious. I even saw someone release a live site with the demo member photos still in place! It's a bit of a Catch You have to have members to have a good site, but you have to have a good site to get members! With a glut of dating sites, I think coding something original is the way to go.

It's a great way to learn programming! Hi Kylia, I came across your article very I good information as I was searching for "best dating site features". I launched my first dating site last year in January and am currently running a "first year anniversary" giveaway to celebrate. Since you have quite a bit of experience, could you recommend a must have feature I should add to keep members engaged?

Hey John, yes you sure can use Wordpress on a live site with hundreds, thousands of members and visitors.

How to Build Your Own Online Dating Website Business

As your site grows it's important to choose a hosting company that can support that type of traffic; you can start with shared hosting but as your traffic increase to the hundreds and millions: Is it a good idea to use wordpress? I can see you mention that you use a different platform.. Can these wordpress themes run a live site if it gets some hundred visitors?

I like your article and found it very informative. I noticed you mentioned various site builders in your article. Have you tried any of them from the purchase column? If so which one would you recommend? Many of the dating sites online go through affiliate sites to get members. I believe it great marketing and building your member base organically, which is very possible, especially if you are building a niche dating site. Choosing an affiliate to partner with can be great, if you can segment your members and have a way of testing for inactivity.

I have not found a dating site yet that if not pure deception. It's all about making money and pretending to have thousands of members. Just a cash cow. The niche that is needed, is one that contains none of the above. This was very helpful for me in my researching. It actually gave me even more to research! Kylia, id like to be able to pick your brain a litle bit if its possible since you've been through this process before in starting a online business doing this.

Is there a better way to contact you?.. This is very helpful, as i and two friends are researching at the moment. Sounds very good, I am making a more adult-themed dating site from scratch and am wondering if it would be allowable on Wordpress? Or if you have the budget to go totally custom that route works too. I want to start a niche dating site. This was the first step. I am wondering though. There is more good news ahead when considering that these visitors tend to become members.

The single population over the age of 18 in the United States is estimated to be between 92 and million people. Of that number, approximately 16 million have tried online dating services. As more and more singles migrate to free social networking sites, however, the profitability of dating services is narrowing to those services with the best reputations and largest network communities.

One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating. General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships. Members tend to inflate their yearly salaries by 20 percent or more. Physical traits are exaggerated or hidden, especially regarding height and weight.

Many dating sites allow users to filter their search results based on age, geographic location and education level, but there are very few, if any, dating sites based on these specific criteria. Starting a dating site for specific parts of the country could help people meet who may otherwise miss each other. Another overlooked demographic is older singles. Starting a dating site for singles over 50 could fill a niche that is rarely addressed by other dating sites. Online dating Web sites are facing ever-increasing pressure due in part to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area.

The surges in the popularity of sites such as MySpace and Facebook have drawn attention away from dating Web sites. That has in turn made competition more intense in an already crowded field. There a whole of people who have become successful in the dating site business. These are people who have recorded some huge level of acceptability in the last years or decades.

Some of them include;. The online Dating Services industry has performed well over the past five years as a growing number of consumers turn to the internet looking for love. The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar. In the coming years, the percentage of households with access to the internet is projected to continue rising throughout the period, which will expand the consumer market for online dating services… purchase to read more.

The industry has a low level of capital intensity, similar to other personal service industries. Capital intensity has remained relatively steady throughout the past five years. The requirements for setting up an online dating service are relatively minimal. Companies need to invest in computers, software and related equipment as well as a central facility. Online operators have a higher reliance on capital equipment and, therefore, depreciation tends to be higher for these companies.

Buying into a franchise is the best way to start up a dating site business. An existing dating site business will have honed its operations over time. This means you should inherit a business with streamlined and documented systems. Existing staff often have more of a coalface perspective than the boss — they can provide valuable insight into how the business runs and areas that could be improved. In such cases, staffs are likely to feel more comfortable communicating their concerns to a new boss, and may be able to suggest ways of solving the problems.

Talk to the staff and find out if they are happy in their roles, if there is anything that would help them do their jobs better, and what concerns they might have about a new owner coming in. Starting a dating site business just like any other known business has its own challenges and problems. A lot of people depend on dating sites to be able to find a companion or love, so when starting your dating site business you must first resolve your own problems before looking to settle the problem of others.

If you hope to start a lucrative and magnanimous dating site business, an LLC is the best legal entity you can ever think of. It is a hybrid business entity having some characteristics of both a corporation and a partnership or a sole proprietorship. To be specific, the business structure of an LLC combines the pass-through taxation of a partnership or sole proprietorship with the limited liability of a corporation. This legal form of a business can also elect to be taxed as an S corporation, C corporation, partnership, or sole proprietorship as long as a particular LLC qualifies under the desired tax classification.

Using an LLC legal entity provides you with this few advantages. Countless numbers of people have found love, friendship, and business contacts through social networking and internet dating sites. However, we also hear of the horror stories involving people that are physically harmed. You, the owners of these very profitable websites, should constantly balance the risk vs.

Right now you are trying to mitigate your risk by making your site as safe as possible. This is a great thing, because no one wants your clients to be safe more than you. Your client loses and you lose. One person gets hurt and it could all be over. Can your company withstand a multi-million dollar lawsuit?

Intellectual property rights are a business asset, and are often the most valuable business asset. Any business presently trading or considering trading on the internet needs to check what intellectual property rights it owns and ensure that it is fully protected. Different types of ideas can be protected in different ways, depending on how they are expressed. This intellectual output and the protection of it is known as intellectual property, a collective term for different types of asset including copyright, trademarks, patents, design rights and others.

These assets are intangible, but can be very valuable since they enjoy legal protection. There will be a number of intellectual property rights which exist in your website. Any logos or branding are likely to be protected by registered trade mark rights or the law of passing off. There will also be database rights in any database underlying your website.

However, most of your website, including the text, design, graphics, data, website layout and any music, broadcasts, software and images on your website, will be protected by copyright. In other to protect your intellectual property in the dating site business you need to do the following. The business landscape continues to change very quickly, and that constant change brings about plenty of opportunities for entrepreneurs.

Additionally, the tools and cost-benefit involved in building and marketing an online business have become increasingly easier, cheaper and faster than ever. But in an era where technology is always a part of our lives, you need to make your business idea; model and planning stand out if you want to succeed in the long run. Researching the business plan for your dating business allows you to begin determining its parameters. Decide whether your dating business will feature just online dating, niche dating, such as a dating business geared toward a particular religion, or passion, such as sports, or traditional storefront.

It takes money to make money right? So how much does it cost to start an online dating business? This is probably the first question you asked yourself when you first got your idea.